Use Your Resume to Sell Your Expertise and Personal Brand

Does your resume read like a listing of the job duties from each of the positions you have held or does it read like a description of all the things you think could do?

*Lead global security team in the public and private sector

*Work with the senior executive staff to proactively manage risk

*Support organizational business growth and resilience

To be effective each point should tell the reader what you do better than anything else!

What you include in your resume brands you – it creates perceptions of you in the readers mind. We have all heard the saying that you never get a second chance to make a first impression. This may never be truer than when it comes to your resume given the fact that most executive recruiters and HR screeners review your resume and make a decision about your suitability for a job in less than 10 seconds.

Therefore, it is important to consider how you want your personal brand to come across via your resume. Do you wish to position yourself as a skilled generalist in your security niche, or do you want to brand yourself as an expert within your particular area.

Often times, candidates will tell me they are trying to appeal to the broadest audience possible with their resume because they feel they could be successful at a lot of different jobs in the security field. While this is logical, it is often the complete opposite of what employers are looking for. Organizations don’t call a security recruiter and say “we want to see candidates with a security background…anything will do…a military, law enforcement or corporate security background. Prior experience with an industry leader or a start-up is fine. As long as they 5-7 years’ experience in investigations, cyber security, physical security or business continuity we are okay with that”.  Instead they tend to be very focused on the particular needs they have. If the candidate checks off those areas and offers added skills and experience that is great however, they are not looking for a laundry list to start with.

I would encourage candidates to avoid the one size fits all, high volume resume distribution strategy, where they send out hundreds of resumes in hopes that something will stick to the wall.  It seems candidates are stuck using this career search strategy that was taught years ago (and it applied) when candidate shortages where more common place. List all of the things you could do on your resume and you’d be more likely to end up with a new job.

Take the time to identify what you do better than anyone else and incorporate it into your resume.  This more focused approached will yield results.

David Lammert

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