Are Your Social Media Accounts Stopping You From Being Hired?
From humble beginnings, social media sites have continued to grow in popularity. Not only are job seekers and employers using social media to find candidates and opportunities but more than ever, recruiters are following up on potential candidates to determine if they are a good fit for their company. Today, most companies will take advantage of the information found on the Internet to learn more about candidates which could be bad if you are careless with your social media accounts. Here are the most frequent reasons your social media accounts could prevent you from landing the job of your dreams.
- Lack of keywords – LinkedIn profiles should be kept up-to-date and your profile should have appropriate keywords. Staying current on hiring trends can help you determine which keywords are most effective.
- Contradictions – Before you submit your resume to a potential employer, make sure your resume and LinkedIn profiles do not have contradictory information. On more than one occasion, I have had a candidate submit a resume to me that did not match the dates of employment listed online. Chances are employers will search for your online profiles and if you have skipped a job or a gap in employment, it will be easy to pick up. Even if it can be easily explained, it raise questions that you don’t want floating in the mind of those who might hire you.
- Bad choice of connections – LinkedIn allows you far more control over who you connect with. Twitter on the other hand may not be so easy to control. Using some of the popular verification tools can be helpful, especially if you are concerned about what a potential employer may see when they search for your name.
- Lack of professionalism – We all know how tempting it is to vent on social media. Posting is easy, it is quick and may make you feel better immediately. However, your Saturday night out, gripe with a co-worker or rant could stop you from being hired. Also make sure your photograph on any social media site is a professional head shot. Avoid taking a picture at your local watering hole and posting it as a profile picture.
Landing a job in a competitive market is hard enough without stabotaging your chances based on something in your Twitter feed, Facebook or on your LinkedIn profile. Both these sites offer great opportunities for networking and can help you land the job of your dreams. However, a less than professional social media account may be stopping you from being hired. For more tips on networking with potential employers, follow me on Twitter and connect with me on LinkedIn.